Terms & Conditions
Privacy Policy
TERMS OF SERVICE
Alpha Scaling Ltd
Effective Date: [5/12/2026] | Last Updated: [5/12/2026] | Next Review: [11/12/2026]
IMPORTANT: These Terms are governed by the laws of England and Wales. They set out your legal rights and obligations. Please read them in full before using our Services. Your statutory rights under the Consumer Rights Act 2015 and other applicable UK legislation are not affected by these Terms.
These Terms of Service ("Terms") are a binding legal agreement between Alpha Scaling Ltd, a company registered in England and Wales ("Alpha Scaling", "we", "us", or "our"), and you, the individual or business entity using our Services ("you", "Client", or "your"). By purchasing, accessing, or using any of our Services — or by ticking the agreement box at checkout — you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy.
1. Definitions
Account — your registered Alpha Scaling user account.
Client Content — text, images, logos, business information, customer lists, leads, and any other materials you upload to or create within the Services.
Platform — the Alpha Scaling software-as-a-service platform, including the GoHighLevel-based environment provided to you.
Services — the Platform, websites we build for you, business phone numbers, SMS/MMS messaging, voice, automations, marketing tools, CRM, review tools, and any other product or service we make available to you.
Subscription — your recurring payment arrangement for the Services.
Consumer — an individual acting outside the course of a business, trade, or profession, as defined in the Consumer Rights Act 2015.
Business Client — a Client acting in the course of a business, trade, or profession.
2. Eligibility and Account
You must be at least 18 years old and legally able to enter into a binding contract to use the Services. If you are registering on behalf of a business, you confirm that you have authority to bind that business to these Terms.
You agree to provide accurate, complete, and current information when registering and to keep your Account information up to date. You are responsible for all activity under your Account, including activity by your employees, contractors, and any other authorised users. You must keep your login credentials confidential and notify us immediately of any unauthorized access.
3. Services
We provide marketing technology, websites, automation, and related services. The exact features available to you depend on your Subscription plan. We may add, modify, or discontinue features from time to time. We will not materially reduce the core functionality of your Subscription without providing at least 30 days' written notice.
4. Subscription Plans and Pricing
We currently offer the following plans (all prices in GBP, exclusive of VAT):
[£XXX]/month — fully built website, access to the Alpha Scaling Platform (web and mobile app), a UK business phone number for texting and calling, CRM access, automations, remarketing, and customer review tools.
[£XXX]/month — all features of the above plan, plus full management and optimisation of Google Local Service Ads.
Subscriptions are available month-to-month or as a prepaid 3-month commitment. The 3-month commitment includes a complimentary Google Business Profile (GBP) optimisation (valued at [£XXX]), provided as a one-time service at the start of the term.
Pricing is subject to change. We will give you at least 30 days' notice of any price increase, which will take effect at the start of your next billing cycle.
5. Billing, Auto-Renewal, and Payment
Advance billing. All Subscription fees are billed in advance of the service period.
Auto-renewal. Your Subscription will automatically renew at the then-current rate at the end of each billing cycle until you cancel in accordance with Section 12.
Payment. Payments are processed through Stripe. By providing a payment method, you authorise us to charge it for all amounts due, including Subscription fees, usage charges, and applicable taxes.
VAT. All fees are exclusive of VAT. If Alpha Scaling is VAT-registered, VAT will be added to your invoice at the prevailing rate. You are responsible for any other applicable taxes.
Currency. All fees are charged in GBP (£). Usage-based charges are derived from our underlying carrier costs (denominated in USD) and converted to GBP at the prevailing exchange rate at the time of billing. Actual GBP amounts may vary slightly due to exchange rate fluctuations.
6. Usage-Based Charges (Rebillable Costs)
In addition to your Subscription fee, you will incur usage-based charges for phone numbers, messaging, voice, and number intelligence services. Rates are (sourced from Twilio UK pricing, converted at $1 = £0.7342, May 2026):
| Service | Rate (USD) | Rate (GBP) |
|---|---|---|
| Local phone number | $1.15/month | £0.84/month |
| Clean Mobile number | $2.50/month | £1.84/month |
| Toll-free phone number | $2.70/month | £1.98/month |
| SMS (UK) — Mobile number outbound | $0.0560/message | £0.0411/message |
| SMS (UK) — Mobile number inbound | $0.0075/message | £0.0055/message |
| SMS (UK) — Short Code outbound | $0.0524/message | £0.0385/message |
| SMS (UK) — Short Code inbound | $0.0075/message | £0.0055/message |
| SMS (UK) — Alphanumeric Sender ID outbound | $0.0560/message | £0.0411/message |
| Voice calls — Local outbound | $0.0158/minute | £0.0116/minute |
| Voice calls — Mobile outbound | $0.0305/minute | £0.0224/minute |
| Voice calls — Local/Mobile inbound | $0.0100/minute | £0.0073/minute |
| Voice calls — Toll-Free inbound | $0.0664/minute | £0.0487/minute |
| Voice calls — Browser/App (VoIP) | $0.0040/minute | £0.0029/minute |
| Number lookup | $0.0050/lookup | £0.0037/lookup |
| Answering machine detection | $0.0075/call | £0.0055/call |
Note: MMS is not supported on UK numbers. Messages are charged per segment. Rates are subject to change with 30 days' notice.
Digital wallet. You maintain a digital wallet balance for usage charges. When your wallet balance falls below the auto-top-up threshold, we will automatically charge your payment method to refill the wallet according to your selected preferences. You are responsible for monitoring your wallet and ensuring sufficient funds.
7. Cooling-Off Period and Refunds
7.1 Consumers — 14-Day Cooling-Off Right
If you are a Consumer, you have the right to cancel this contract within 14 days of the date you enter into it, without giving any reason, under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.
However, if you expressly request that we begin providing the Services within the 14-day cooling-off period (for example, by requesting immediate website build or Platform setup), you acknowledge that you will lose your right to cancel once the Services are fully performed. If the Services are only partially performed when you cancel, you may be charged a reasonable proportion of the total price for the services already provided.
To exercise your right to cancel, please contact us at [[email protected]] within 14 days of the contract date. We will process any refund due within 14 days of receiving your cancellation notice.
7.2 Business Clients — No Refund Policy
If you are a Business Client, all Subscription fees, usage charges, and prepaid commitments are non-refundable once the Services have been initiated, unless we are in material breach of these Terms or have failed to deliver the Services as described. This does not affect your statutory rights.
7.3 Service Failures
If we fail to deliver the Services as described, or if the Services do not conform to the contract, you may be entitled to a remedy under the Consumer Rights Act 2015 (if you are a Consumer) or under general contract law (if you are a Business Client). Please contact us at [[email protected]] to resolve any issues.
8. Payment Disputes
We ask that you contact us at [[email protected]] to resolve any billing queries before initiating a chargeback or payment dispute with your bank or card issuer. We will endeavour to resolve genuine disputes within 10 business days.
If you initiate a chargeback for Services that have been delivered as agreed, we reserve the right to:
submit evidence of contract acceptance, Platform usage, and delivery documentation to your card issuer or bank;
suspend or terminate your Account pending resolution of the dispute;
recover the disputed amount and any reasonable associated administrative costs.
Nothing in this section affects your statutory rights, including your rights under Section 75 of the Consumer Credit Act 1974 if you paid by credit card.
9. Free Trials and Promotions
We may offer free trials, discounts, or promotional pricing from time to time. During a trial, limited setup may occur for information-gathering purposes; full Services are rendered only once paid billing begins. Promotional pricing applies for the period stated and reverts to standard pricing thereafter. Discounts do not modify any other term of this agreement.
10. Service Delivery
Services are considered delivered and rendered once:
the Client's website has been completed and made available; and
Platform and automation setup is finalised.
Standard build time is 7 to 10 business days following receipt of your completed onboarding form. We will keep you informed of progress. If we are unable to deliver within this timeframe, we will notify you as soon as reasonably practicable.
11. Payment Failures and Suspension
If a payment fails:
We will retry payment up to 4 times over 3 weeks.
If the balance remains unpaid 48 hours after the first failed attempt, your Account and Platform access may be suspended until the balance is cleared.
If the balance remains unpaid for 30 days, we may terminate your Account and delete or archive Client Content as described in Section 17.
Suspension does not relieve you of the obligation to pay outstanding fees. We will provide written notice before terminating your Account for non-payment.
12. Cancellation
You may cancel your Subscription at any time through the Platform or by contacting us at [[email protected]]. Cancellation becomes effective at the end of the current billing cycle, and you will not be charged for the following period.
Early cancellation of a prepaid term does not entitle you to a refund of any unused prepaid amounts, except where you are a Consumer exercising your 14-day cooling-off right under Section 7.1, or where we are in material breach of these Terms.
13. Intellectual Property
13.1 Our IP
The Platform, our software, our website templates, our automations, our marketing materials, our brand, and all underlying technology and intellectual property are owned by Alpha Scaling Ltd or our licensors. We grant you a limited, non-exclusive, non-transferable, revocable licence to use the Platform and Services solely for your internal business purposes during your Subscription. All rights not expressly granted are reserved.
13.2 Your Content
You retain ownership of your Client Content. You grant us a non-exclusive, worldwide, royalty-free licence to host, store, copy, transmit, display, and process Client Content as necessary to provide the Services, in accordance with our Privacy Policy.
13.3 Websites and Domains
Websites we build for you are provided under the licence in Section 13.1 and are hosted on our infrastructure. Upon termination of your Subscription, your right to use the website ends. We are not obligated to transfer the website's source code, theme, or templates to you. You retain ownership of any custom Client Content (text, images, logos) you provided. If you registered your domain through us, ownership of the domain registration transfers to you upon request and payment of any applicable transfer fees.
13.4 Feedback
If you provide us with suggestions, ideas, or feedback, you grant us an unrestricted, perpetual, royalty-free licence to use it without obligation or compensation to you.
14. Acceptable Use
You agree NOT to use the Services to:
send unsolicited messages, spam, or unlawful communications;
send marketing messages without proper prior consent under the Privacy and Electronic Communications Regulations 2003 (PECR) and the UK GDPR;
violate the privacy of any individual or any applicable data protection law, including the UK GDPR and the Data Protection Act 2018;
send messages that are harassing, threatening, defamatory, fraudulent, obscene, or otherwise unlawful under English law;
promote illegal activities or content that violates Ofcom guidelines or applicable UK law;
reverse-engineer, decompile, or attempt to derive source code from the Platform;
resell, sublicense, or provide the Services to third parties as a service bureau without our prior written consent;
use the Services to compete with Alpha Scaling or to build a competing product;
attempt to circumvent any security measures, rate limits, or technical restrictions;
upload viruses, malware, or any code intended to damage or disrupt the Services.
We may suspend or terminate Accounts engaged in any prohibited activity without prior notice where required to protect the platform or comply with law.
15. Client Compliance Obligations
15.1 Your Communications
When you use the Platform to send SMS, MMS, voice messages, or emails to your customers and prospects, you — not Alpha Scaling — are the sender. You are solely responsible for:
obtaining valid, documented consent from every recipient before sending any marketing or promotional message, as required by PECR and the UK GDPR;
maintaining proof of consent (for example, timestamped opt-in records, web form submissions, or signed authorisations) and producing them on request;
honouring opt-out requests (STOP, UNSUBSCRIBE, etc.) immediately and on a list-wide basis;
including required sender identification and opt-out instructions in all marketing communications, as required by PECR;
complying with Ofcom guidelines and the Telephone Preference Service (TPS) and Corporate Telephone Preference Service (CTPS) registers before making unsolicited calls or texts;
complying with the UK GDPR and Data Protection Act 2018 with respect to the personal data of your customers and leads.
15.2 Data Protection
If you upload personal data about individuals to the Platform, you act as the data controller under the UK GDPR and Alpha Scaling acts as your data processor. A separate Data Processing Addendum (DPA) governs that relationship and is incorporated into these Terms by reference. By uploading personal data to the Platform, you represent that you have:
provided all required privacy notices to data subjects;
obtained all required consents or established another lawful basis for processing;
the legal right to upload and process the data through the Platform.
15.3 Indemnity for Your Communications
You agree to indemnify and hold Alpha Scaling Ltd harmless from any claims, fines, penalties, or damages arising from your communications or your processing of personal data, as further described in Section 20.
16. Call Recording
We record sales, onboarding, and support calls between you and Alpha Scaling for quality assurance, training, recordkeeping, and dispute resolution. We provide verbal notice at the start of each call. By continuing the call, you consent to being recorded. If you do not wish to be recorded, please tell us at the start of the call and we will stop the recording. See our Privacy Policy for full details.
17. Term and Termination
17.1 Term
These Terms begin when you accept them and continue until your Subscription is terminated.
17.2 Termination by You
You may cancel at any time as described in Section 12.
17.3 Termination by Us
We may suspend or terminate your Account and these Terms, with written notice where reasonably practicable, if:
you are in material breach of these Terms and (where the breach is capable of remedy) you have not remedied the breach within 14 days of written notice;
you fail to pay amounts when due and do not remedy this within the period described in Section 11;
we are required to do so by law or regulation; or
you engage in conduct that creates serious legal, regulatory, or reputational risk for us.
We may terminate immediately without notice where you engage in illegal activity or serious misuse of the Platform.
17.4 Effect of Termination
Upon termination:
your right to access and use the Services ends.
we will retain Client Content for 30 days following termination to allow you to export it. After 30 days, we may delete or archive Client Content. You are responsible for exporting your data before termination.
any provisions intended to survive (including intellectual property, indemnification, limitation of liability, dispute resolution, and governing law) will continue in force.
18. SMS Terms
18.1 SMS Disclosure
By opting in to our SMS services, you agree to receive text messages related to notifications, account communications, and (if you opt in separately) marketing offers. Message frequency may vary. Standard message and data rates may apply per your mobile network operator's terms.
To opt out of SMS communications, reply STOP to any message. For assistance, reply HELP.
18.2 Messaging Consent
Consent to receive marketing messages from Alpha Scaling must be given explicitly, in accordance with PECR. Consent may be given through our website sign-up forms, written forms, or verbally recorded through a customer service interaction. We will maintain records of all consents.
18.3 Compliance
The messaging service must be used in compliance with all applicable UK law, including PECR, the UK GDPR, the Communications Act 2003, and Ofcom guidelines on unsolicited communications.
18.4 Message Delivery
Alpha Scaling does not guarantee that messages will be delivered without delays or failures. Such issues can occur due to factors outside our control, including network issues or device compatibility. We are not liable for undelivered messages caused by third-party network failures.
19. Disclaimers
To the fullest extent permitted by applicable law, the Services are provided on an 'as is' and 'as available' basis. We do not warrant that the Services will be uninterrupted, error-free, or entirely secure.
We do not guarantee any specific business results, including number of leads, sales, revenue, or search rankings. Marketing outcomes depend on factors outside our control.
Nothing in these Terms excludes or limits any warranty or liability that cannot be excluded or limited under applicable UK law, including the Consumer Rights Act 2015 (for Consumers), the Unfair Contract Terms Act 1977, or any other mandatory statutory provision.
20. Indemnification
Subject to applicable law, you agree to defend, indemnify, and hold harmless Alpha Scaling Ltd and its officers, directors, employees, contractors, and agents from and against any third-party claims, damages, liabilities, losses, fines, penalties, costs, and expenses (including reasonable legal fees) arising out of or relating to:
your use of the Services in breach of these Terms;
your Client Content;
your communications sent through the Services (including claims under PECR, UK GDPR, or other applicable UK law);
your processing of personal data uploaded to the Platform;
your violation of any applicable law or regulation; or
your infringement of any third party's rights.
We will promptly notify you of any claim subject to indemnification. You will have conduct of the defence and settlement, provided that no settlement that requires us to admit liability or pay any amount may be agreed without our prior written consent (not to be unreasonably withheld).
21. Limitation of Liability
21.1 Exclusion of Indirect Loss
To the maximum extent permitted by applicable law, Alpha Scaling Ltd will not be liable for any indirect, incidental, consequential, special, or punitive damages, or for loss of profits, loss of revenue, loss of data, or business interruption, even if we have been advised of the possibility of such losses.
21.2 Cap on Direct Loss
Our total aggregate liability to you under or in connection with these Terms (whether in contract, tort, or otherwise) will not exceed the greater of (a) the total fees you have paid to us in the 12 months preceding the event giving rise to the claim, or (b) £100.
21.3 Exceptions
Nothing in these Terms limits or excludes our liability for:
death or personal injury caused by our negligence;
fraud or fraudulent misrepresentation;
any liability that cannot be excluded or limited under applicable UK law, including the Consumer Rights Act 2015; or
any other matter for which it would be unlawful to limit liability.
If you are a Consumer, the liability cap in Section 21.2 applies only to the extent permitted by the Consumer Rights Act 2015 and the Unfair Contract Terms Act 1977.
22. Dispute Resolution
22.1 Informal Resolution
Before initiating any formal legal action, you and Alpha Scaling agree to first attempt to resolve the dispute informally. Please contact us at [[email protected]] with a written description of the dispute. We will endeavour to respond within 10 business days and resolve the matter within 30 days.
22.2 Alternative Dispute Resolution
If we cannot resolve a dispute informally, you may refer the matter to an approved Alternative Dispute Resolution (ADR) body. Where required by law, we will engage with ADR processes. Details of approved ADR schemes will be provided on request or on our website.
22.3 Court Proceedings
Subject to Section 22.1, either party may bring court proceedings at any time. If you are a Consumer, you may bring proceedings in the courts of England and Wales or, if you live in Scotland or Northern Ireland, in the courts of Scotland or Northern Ireland respectively. Nothing in these Terms prevents you from seeking urgent injunctive or other equitable relief from a court of competent jurisdiction.
22.4 Online Dispute Resolution
If you are a Consumer who purchased our Services online, you may also use the European Commission's Online Dispute Resolution platform (ec.europa.eu/odr), although we are not obligated to participate in ODR processes.
23. Governing Law and Jurisdiction
These Terms are governed by the laws of England and Wales. Subject to Section 22, any dispute that cannot be resolved informally shall be subject to the exclusive jurisdiction of the courts of England and Wales, except that:
if you are a Consumer resident in Scotland, you may bring proceedings in the Scottish courts;
if you are a Consumer resident in Northern Ireland, you may bring proceedings in the Northern Irish courts.
24. Force Majeure
Neither party will be liable for any failure or delay in performance caused by events beyond its reasonable control, including acts of God, natural disasters, war, terrorism, pandemics, government actions, internet or telecommunications failures, third-party platform outages, or industrial disputes. The affected party must notify the other as soon as reasonably practicable and take reasonable steps to mitigate the impact.
25. Assignment
You may not assign or transfer these Terms or any of your rights or obligations under them without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of all or substantially all of our assets, provided we give you reasonable notice and the assignee agrees to be bound by these Terms.
26. Notices
We may provide notices to you by email to the address on your Account, by posting in the Platform, or on our website. Legal notices to us must be sent to [[email protected]] or by post to our registered address. Notices are deemed received on the day of sending (email) or two business days after posting (post).
27. Changes to These Terms
We may modify these Terms from time to time to reflect changes in applicable law, regulatory requirements, or our business practices. We will provide you with at least 30 days' written notice of any material change by email or by posting a notice on our website. If you are a Consumer, a material change that is to your detriment entitles you to terminate before the change takes effect without penalty.
Your continued use of the Services after the effective date of a change constitutes your acceptance of the revised Terms.
28. Your Statutory Rights
If you are a Consumer, these Terms do not affect your statutory rights under:
the Consumer Rights Act 2015 (rights in relation to goods, digital content, and services);
the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (14-day cancellation right for distance contracts);
the Consumer Protection from Unfair Trading Regulations 2008;
the Consumer Credit Act 1974 (Section 75 protection for credit card payments); or
any other applicable UK consumer protection legislation.
For advice about your legal rights, you can contact Citizens Advice (citizensadvice.org.uk) or the Citizens Advice consumer helpline on 0808 223 1133.
29. Miscellaneous
Entire Agreement. These Terms (together with the Privacy Policy and any DPA or order form) constitute the entire agreement between you and Alpha Scaling on the subject matter and supersede any prior agreements or representations.
Severability. If any provision is found to be unenforceable, it will be modified to the minimum extent necessary to make it enforceable, or severed if modification is not possible. The remaining provisions will continue in full force.
Waiver. Failure to enforce any right or provision of these Terms is not a waiver of that right or provision.
No Third-Party Rights. These Terms do not create any rights enforceable by third parties under the Contracts (Rights of Third Parties) Act 1999, unless expressly stated.
Independent Contractors. The parties are independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship.
Survival. Sections that by their nature should survive termination (including IP, indemnification, limitation of liability, dispute resolution, and governing law) will do so.
Headings. Section headings are for convenience only and do not affect interpretation.
30. Consent and Agreement
By purchasing any Services from Alpha Scaling Ltd or ticking the agreement box at checkout, you confirm that:
you have read, understood, and agree to be bound by these Terms of Service;
if you are a Business Client, you accept the no-refund policy in Section 7.2;
if you are a Consumer, you have been informed of and understand your 14-day cancellation right in Section 7.1; and
you agree to the dispute resolution process in Section 22.
31. Contact Us
For any questions about these Terms or our Services, please contact:
Alpha Scaling Ltd
Legal/general enquiries: [[email protected]]
Privacy enquiries: [[email protected]]
Phone: [PHONE NUMBER]
Registered address: [REGISTERED ADDRESS]
Website: [www.alphascaling.com]
